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Costa Designs is a creative digital media studio in Virginia Beach and Norfolk Virginia. We offer professional web design, advertising agency, internet marketing SEO and graphic design services.
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10 Harsh Truths About Corporate Websites

 

10 Harsh Truths About Corporate Websites

By Paul Boag We all make mistakes running our websites. However, the nature of those mistakes varies depending on the size of your company. As your organization grows, the mistakes change. This post addresses common mistakes among large organizations. Most of the clients I work with are large organizations: universities, large charities, public sector institutions and large companies. Over the last 7 years, I have noticed certain recurring misconceptions among these organizations. This post aims to dispel these illusions and encourage people to face the harsh reality. The problem is that if you are reading this post, you are probably already aware of these things. But hopefully this article will be helpful to you as you convince others within your organization. In any case, here are our 10 harsh truths about websites of large organizations. 1. You Need A Separate Web Division In many organizations, the website is managed by…

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iLife 09 – New Apple Release

iPhoto ’09 Organize photos two new ways: Faces, based on who’s in your photos, and Places, based on where your photos were taken. Then share on Facebook or Flickr with a click. Learn more iMovie ’09 Make a great movie in the time you have. Choose a dynamic theme to enhance your movie in seconds. Or refine every shot with the Precision Editor. Learn more GarageBand ’09 Learn to play piano and guitar. Learn songs from the artists who made them famous. Rock like a legend with new guitar amps and stompbox effects. Learn more iWeb ’09 Design a website to share your photos, movies, and music just by dragging and dropping. Add new dynamic widgets and publish and share with a click. Learn more

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Big List of 2008 Recap Posts

By Matt McGee on Jan 5, 2009 This is a collection of 2008 year-in-review lists, articles, and blog posts that are at least somewhat related to online marketing, doing business online, running a small business, and the like. You all responded so favorably to last year’s Big List of 2007 Recap Posts, that I wouldn’t dare think of not doing such a list again this year. Search Industry Search Engine Watch: 50 Most Memorable Moments in Search for 2008 News.com: Year in review: Google’s grand ambitions Search Engine Watch: The Good, The Bad, The Ugly: Google 2008 Review Search Engine Roundtable: Search Industry 2008 Jonathan Mendez: 2008: The Year Search Won by a Knockout Techmeme: Top 10 objectively biggest tech stories of 2008 Business Pundit: The 50 Best Business Blogs of 2008 Bill Hartzer: Top 10 Public Relations PR Blunders of 2008 Invesp: Top 100 Most Influential Online Marketers of…

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Making Links Count for Your Web Site’s SEO

Written by Gyutae Park Link building is an ongoing struggle between two sides with different motivations. Webmasters obviously want to increase traffic and rank #1 in the search engines for their targeted keywords. Search engines on the other hand aim to neutralize webmasters’ link building efforts and return the most relevant search results pages. So as a link builder, how can you win the battle? With Google’s emphasis on links in its ranking algorithm, links have essentially become the currency of the net. People are willing to shell out thousands of dollars for links in hopes of better rankings and higher traffic. However, Google is fighting back by weeding out “artificial” links and devaluing sites that engage in aggressive link building tactics. Every webmaster needs to proceed with caution when attaining links. There’s always a right way to do it and a wrong way. The key is to stay under…

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The Four Key Elements Every Online Publisher Needs

Blogging and online publishing (web designs) are about content and communication, not code. Key elements of a website framework that online publishers need to succeed: SEO: How well your code and content are organized and optimized for both search engines and people. Accessibility: How well your site reaches different audiences—those with special needs, people using alternative Web browsers, mobile users, etc. Usability: How well your users are able to navigate and interact with your site, and how well your site accomplishes your ultimate goals as a publisher. Support: How well the architect of your site answers your questions, along with a friendly community of others who do the same.

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A Client’s Guide to Design: PT1

If you represent a corporation, institution, advertising agency, investor or public relations firm, or are an individual in need of graphic design, you’ve landed exactly where you need to be. Welcome.   Welcome.How to Get the Most Out of the Process: Unlike so much in today’s business world, graphic design is not a commodity. It is the highly individualized result of people coming together to do something they couldn’t do alone. When the collaboration is creative, the results usually are too. This brochure is about how to get creative results. Developed by AIGA, the discussion that follows will give you realistic, useful information about the design process–from selecting a design firm to providing a clear understanding of objectives, evaluating cost and guiding a project to a desired end. It is a kind of “best practices” guide based upon the best thinking of many different designers with very different specializations and points of view, as well as clients of design who have a long history of using it successfully for their companies. The fundamental premise here is that anything worth…

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Top 10 SEO Tips

ou build the perfect website… How do you drive traffic… 1. Update Content: Once you’ve done everything right and gotten your high page ranking you have to keep up on your site’s content. Competitors will always be trying to find a way to tweak their sights to attract your customers; and even if they don’t find it, old or out of date content will still drive customers away no matter how high you appear in their search results. 2. Use a Catchy URL: There is no replacement for an attention grabbing, easy to remember URL. Keep yours short, catchy, and to the point, there’s a reason “googling” has become a part of everyday language. 3. Hire a Professional: Not everyone’s a writer, and it shows. Hiring a professional to craft your page gives you the advantage of clear, concise, focused site content that will bring visitors to your website and keep them coming…

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