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Mistakes Many Small Business Make When Creating Their Websites

Mistakes Many Small Business Make When Creating Their Websites

They hire the cheapest Designers. The old saying, “You get what you pay for” comes to mind.  Cheap websites are often cheap because the designers take shortcuts to develope them in order to save time.  The less time spent on a site, the less it costs…usually.  Many of these time saving techniques can have a long term harmful effect on the website’s potential. They hire uncle Bill to design their website. This is also a way many small business owners try and save money.  They tend to think a website is a website is a website.  They haven’t even heard of the usability, server sided includes, or cascading style sheets.  And there is a good chance that Uncle Bill hasn’t either. Sure, he might be a whiz bang on Frontpage, but it is more likely that the designers small business owners should be using placed their copy of Frontpage on…

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10 Harsh Truths About Corporate Websites

By Paul Boag We all make mistakes running our websites. However, the nature of those mistakes varies depending on the size of your company. As your organization grows, the mistakes change. This post addresses common mistakes among large organizations. Most of the clients I work with are large organizations: universities, large charities, public sector institutions and large companies. Over the last 7 years, I have noticed certain recurring misconceptions among these organizations. This post aims to dispel these illusions and encourage people to face the harsh reality. The problem is that if you are reading this post, you are probably already aware of these things. But hopefully this article will be helpful to you as you convince others within your organization. In any case, here are our 10 harsh truths about websites of large organizations. 1. You Need A Separate Web Division In many organizations, the website is managed by…

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iLife 09 – New Apple Release

iPhoto ’09 Organize photos two new ways: Faces, based on who’s in your photos, and Places, based on where your photos were taken. Then share on Facebook or Flickr with a click. Learn more iMovie ’09 Make a great movie in the time you have. Choose a dynamic theme to enhance your movie in seconds. Or refine every shot with the Precision Editor. Learn more GarageBand ’09 Learn to play piano and guitar. Learn songs from the artists who made them famous. Rock like a legend with new guitar amps and stompbox effects. Learn more iWeb ’09 Design a website to share your photos, movies, and music just by dragging and dropping. Add new dynamic widgets and publish and share with a click. Learn more

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Big List of 2008 Recap Posts

By Matt McGee on Jan 5, 2009 This is a collection of 2008 year-in-review lists, articles, and blog posts that are at least somewhat related to online marketing, doing business online, running a small business, and the like. You all responded so favorably to last year’s Big List of 2007 Recap Posts, that I wouldn’t dare think of not doing such a list again this year. Search Industry Search Engine Watch: 50 Most Memorable Moments in Search for 2008 News.com: Year in review: Google’s grand ambitions Search Engine Watch: The Good, The Bad, The Ugly: Google 2008 Review Search Engine Roundtable: Search Industry 2008 Jonathan Mendez: 2008: The Year Search Won by a Knockout Techmeme: Top 10 objectively biggest tech stories of 2008 Business Pundit: The 50 Best Business Blogs of 2008 Bill Hartzer: Top 10 Public Relations PR Blunders of 2008 Invesp: Top 100 Most Influential Online Marketers of…

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Making Links Count for Your Web Site’s SEO

Written by Gyutae Park Link building is an ongoing struggle between two sides with different motivations. Webmasters obviously want to increase traffic and rank #1 in the search engines for their targeted keywords. Search engines on the other hand aim to neutralize webmasters’ link building efforts and return the most relevant search results pages. So as a link builder, how can you win the battle? With Google’s emphasis on links in its ranking algorithm, links have essentially become the currency of the net. People are willing to shell out thousands of dollars for links in hopes of better rankings and higher traffic. However, Google is fighting back by weeding out “artificial” links and devaluing sites that engage in aggressive link building tactics. Every webmaster needs to proceed with caution when attaining links. There’s always a right way to do it and a wrong way. The key is to stay under…

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Adobe Creative Suite 4 – Mac will Have to Wait!

Adobe will introduce a 64-bit enabled version of Creative Suite 4, but initially only Windows Vista users will get 64-bit versions across the board. Mac users have to wait for 64-bit versions of some aps, including Photoshop, and Carbon is the culprit, the company explains. This is because many of the applications which make up CS4 (including Photoshop) are written in the Carbon development language rather than Cocoa. When at WWDC 2007 Apple revealed that it would not support 64-bit in Carbon, Adobe realized it would need to rewrite some of its applications in Cocoa, Apple’s collection of frameworks, APIs, and accompanying runtimes that make up the development layer of Mac OS X, before the applications would be able to take advantage of 64-bit computing power. “We have to rewrite from scratch,” said Adobe Photoshop product manager John Nack. “This makes the cost of the move considerably greater than for…

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The Four Key Elements Every Online Publisher Needs

Blogging and online publishing (web designs) are about content and communication, not code. Key elements of a website framework that online publishers need to succeed: SEO: How well your code and content are organized and optimized for both search engines and people. Accessibility: How well your site reaches different audiences—those with special needs, people using alternative Web browsers, mobile users, etc. Usability: How well your users are able to navigate and interact with your site, and how well your site accomplishes your ultimate goals as a publisher. Support: How well the architect of your site answers your questions, along with a friendly community of others who do the same.

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A Client’s Guide to Design: PT5 Business expectations for a professional designer

In today’s information-saturated world, where an organization’s success is determined by the power of its brand, professional designers become even more important in ensuring that companies communicate effectively—an imperative with bottom-line impact. Furthermore, a professional designer’s ability to execute communications projects efficiently and economically is more critical than ever. When a client invests in the services of a professional designer, he or she hires an individual who aspires to the highest level of strategic design, ensuring a higher return on investment. If a designer meets the following criteria, he or she will demonstrate the integrity and honor of the professional designer. Experience and knowledge A professional designer is qualified by education, experience and practice to assist organizations with strategic communication design. A professional designer has mastered a broad range of conceptual, formal and technological skills. A professional designer applies his or her knowledge about physical, cognitive, social and cultural human…

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A Client’s Guide to Design: PT2 Finding the right designer

People with a great deal of experience—both as designers and as clients—will tell you that if you really do your homework in the selection process, the chances are excellent that what follows will bring about the hoped–for results Where to look There are more than 19,000 members of AIGA, and there are hundreds, if not thousands, of other businesses providing graphic design that aren’t members. There are also other graphic design associations with their own memberships. And this is just the United States It’s a big community and, as with all businesses, design is increasingly global. Where do you start? The membership lists of AIGA and other design organizations are available to the public. They are a good place to begin, especially if you’re starting from ground zero. You will find the lists arranged by city and state, so that if location is an issue for you, you can define…

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