March 17th, 2009 by Glenn Gabe When it comes to SEO, Flash can be a polarizing topic. Whenever I’m speaking with clients about their SEO initiatives (along with their creative and technical staff), it only takes one mention of flash to suddenly get a mixture of angry, excited, and confused looks. When you break it down, some brand managers love how engaging flash can be, designers love the boundless creativity it offers, IA directors can do without it, SEO’s cringe at the thought of it, and C-level marketers don’t know who to listen to! But one thing is clear. Flash isn’t going anywhere…as you can see by the massive number of websites that employ flash content. I bring a somewhat unique perspective. I started developing with Flash in 1997, and yes, I once developed highly interactive and engaging flash movies that would make most SEO’s go for my jugular. My…Read More
Flash Indexed in Searches?
Basically, users’ habits on the Web aren’t that different from customers’ habits in a store. Visitors glance at each new page, scan some of the text, and click on the first link that catches their interest or vaguely resembles the thing they’re looking for. In fact, there are large parts of the page they don’t even look at. Most users search for something interesting (or useful) and clickable; as soon as some promising candidates are found, users click. If the new page doesn’t meet users’ expectations, the Back button is clicked and the search process is continued. Users appreciate quality and credibility. If a page provides users with high-quality content, they are willing to compromise the content with advertisements and the design of the site. This is the reason why not-that-well-designed web-sites with high-quality content gain a lot of traffic over years. Content is more important than the design which…Read More
The trouble with search engine optimisation (SEO) is that the people raving about the benefits of the service are also the people providing it. This means that it can be confusing for a client to choose a company to supply the work. They may have read about the benefits online but they have probably been reading about them on the blogs of those very suppliers. Now, I am aware that I am one of those suppliers and one of those bloggers, but I firmly believe it is important for my clients to understand at least the basics– people should know what they are paying for. So, here is my list of questions you should ask before agreeing to any contract. Obviously some of these will not make sense without further research, so I strongly urge you to investigate the sector and its possibilities. The more you know the better. 1)…Read More
Currently there are a number of excellent blogs that cover various aspects of internet marketing. I thought it would be worthwhile to put together a list of some that stand out as being among the best sources of content. Personally, I wouldn’t recommend subscribing to all of them because of information overload. I would recommend subscribing to those that cover topics that interest you most, and areas where you’re looking to learn more. I’m sure there are others that could have been included, so feel free to leave your favorites in the comments. General Internet Marketing: The blogs listed here will provide information and content on a variety of aspects of internet marketing. Some are large and very well-known, while others are a bit smaller. Entrepreneurs Journey Yaro Starak is a very successful internet marketer and blogger. Entrepreneur’s Journey is his blog where he posts a good bit of content…Read More
By Matt McGee on Jan 5, 2009 This is a collection of 2008 year-in-review lists, articles, and blog posts that are at least somewhat related to online marketing, doing business online, running a small business, and the like. You all responded so favorably to last year’s Big List of 2007 Recap Posts, that I wouldn’t dare think of not doing such a list again this year. Search Industry Search Engine Watch: 50 Most Memorable Moments in Search for 2008 News.com: Year in review: Google’s grand ambitions Search Engine Watch: The Good, The Bad, The Ugly: Google 2008 Review Search Engine Roundtable: Search Industry 2008 Jonathan Mendez: 2008: The Year Search Won by a Knockout Techmeme: Top 10 objectively biggest tech stories of 2008 Business Pundit: The 50 Best Business Blogs of 2008 Bill Hartzer: Top 10 Public Relations PR Blunders of 2008 Invesp: Top 100 Most Influential Online Marketers of…Read More
Written by Gyutae Park Link building is an ongoing struggle between two sides with different motivations. Webmasters obviously want to increase traffic and rank #1 in the search engines for their targeted keywords. Search engines on the other hand aim to neutralize webmasters’ link building efforts and return the most relevant search results pages. So as a link builder, how can you win the battle? With Google’s emphasis on links in its ranking algorithm, links have essentially become the currency of the net. People are willing to shell out thousands of dollars for links in hopes of better rankings and higher traffic. However, Google is fighting back by weeding out “artificial” links and devaluing sites that engage in aggressive link building tactics. Every webmaster needs to proceed with caution when attaining links. There’s always a right way to do it and a wrong way. The key is to stay under…Read More