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Mistakes Many Small Business Make When Creating Their Websites

 

Mistakes Many Small Business Make When Creating Their Websites

They hire the cheapest Designers. The old saying, “You get what you pay for” comes to mind.  Cheap websites are often cheap because the designers take shortcuts to develope them in order to save time.  The less time spent on a site, the less it costs…usually.  Many of these time saving techniques can have a long term harmful effect on the website’s potential. They hire uncle Bill to design their website. This is also a way many small business owners try and save money.  They tend to think a website is a website is a website.  They haven’t even heard of the usability, server sided includes, or cascading style sheets.  And there is a good chance that Uncle Bill hasn’t either. Sure, he might be a whiz bang on Frontpage, but it is more likely that the designers small business owners should be using placed their copy of Frontpage on…

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Flash Indexed in Searches?

March 17th, 2009 by Glenn Gabe When it comes to SEO, Flash can be a polarizing topic. Whenever I’m speaking with clients about their SEO initiatives (along with their creative and technical staff), it only takes one mention of flash to suddenly get a mixture of angry, excited, and confused looks. When you break it down, some brand managers love how engaging flash can be, designers love the boundless creativity it offers, IA directors can do without it, SEO’s cringe at the thought of it, and C-level marketers don’t know who to listen to! But one thing is clear. Flash isn’t going anywhere…as you can see by the massive number of websites that employ flash content. I bring a somewhat unique perspective. I started developing with Flash in 1997, and yes, I once developed highly interactive and engaging flash movies that would make most SEO’s go for my jugular. My…

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Tips to Great AdWords Copy

If you are doing Pay-Per-Click Advertising for some time, you have probably figured that your Ad Copy plays a vital role in the success of your PPC campaign. Even after having your best keywords & a very compelling sales copy – your PPC campaign may fail. And among many reasons, the one that I’m going to elaborate on is your Ad Copy.

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35+ Internet Marketing Blogs That Kick A

Currently there are a number of excellent blogs that cover various aspects of internet marketing. I thought it would be worthwhile to put together a list of some that stand out as being among the best sources of content. Personally, I wouldn’t recommend subscribing to all of them because of information overload. I would recommend subscribing to those that cover topics that interest you most, and areas where you’re looking to learn more. I’m sure there are others that could have been included, so feel free to leave your favorites in the comments. General Internet Marketing: The blogs listed here will provide information and content on a variety of aspects of internet marketing. Some are large and very well-known, while others are a bit smaller. Entrepreneurs Journey Yaro Starak is a very successful internet marketer and blogger. Entrepreneur’s Journey is his blog where he posts a good bit of content…

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Big List of 2008 Recap Posts

By Matt McGee on Jan 5, 2009 This is a collection of 2008 year-in-review lists, articles, and blog posts that are at least somewhat related to online marketing, doing business online, running a small business, and the like. You all responded so favorably to last year’s Big List of 2007 Recap Posts, that I wouldn’t dare think of not doing such a list again this year. Search Industry Search Engine Watch: 50 Most Memorable Moments in Search for 2008 News.com: Year in review: Google’s grand ambitions Search Engine Watch: The Good, The Bad, The Ugly: Google 2008 Review Search Engine Roundtable: Search Industry 2008 Jonathan Mendez: 2008: The Year Search Won by a Knockout Techmeme: Top 10 objectively biggest tech stories of 2008 Business Pundit: The 50 Best Business Blogs of 2008 Bill Hartzer: Top 10 Public Relations PR Blunders of 2008 Invesp: Top 100 Most Influential Online Marketers of…

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Making Links Count for Your Web Site’s SEO

Written by Gyutae Park Link building is an ongoing struggle between two sides with different motivations. Webmasters obviously want to increase traffic and rank #1 in the search engines for their targeted keywords. Search engines on the other hand aim to neutralize webmasters’ link building efforts and return the most relevant search results pages. So as a link builder, how can you win the battle? With Google’s emphasis on links in its ranking algorithm, links have essentially become the currency of the net. People are willing to shell out thousands of dollars for links in hopes of better rankings and higher traffic. However, Google is fighting back by weeding out “artificial” links and devaluing sites that engage in aggressive link building tactics. Every webmaster needs to proceed with caution when attaining links. There’s always a right way to do it and a wrong way. The key is to stay under…

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Search success in a tough economy – Internet Marketing

Mary Elizabeth Hurn December 22, 2008 Because search marketing’s greatest strengths are accountability and measurability, experts warn that search efforts should not be among the casualties left lying on the cutting room floor after marketers crunch their budgets during these trying times. “Search marketing isn’t about speculative ad spending, it’s about getting a return on ad spending,” says Michael McVeigh, associate director of strategic analysis at Zeta Interactive. “So why would you cut down on a channel that seriously drives sales?” Robert Murray, president of iCrossing, agrees. “The economy will impact search, but it will impact it measurably less than other media. Nothing is recession-proof, but search is the most recession-proof,” he says. Below, experts offer their tips for optimizing search initiatives in a down market. Keep search integrated Using search in conjunction with other types of marketing is important when trying to reach new customers. “Search doesn’t occur in…

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The Four Key Elements Every Online Publisher Needs

Blogging and online publishing (web designs) are about content and communication, not code. Key elements of a website framework that online publishers need to succeed: SEO: How well your code and content are organized and optimized for both search engines and people. Accessibility: How well your site reaches different audiences—those with special needs, people using alternative Web browsers, mobile users, etc. Usability: How well your users are able to navigate and interact with your site, and how well your site accomplishes your ultimate goals as a publisher. Support: How well the architect of your site answers your questions, along with a friendly community of others who do the same.

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Top 10 SEO Tips

ou build the perfect website… How do you drive traffic… 1. Update Content: Once you’ve done everything right and gotten your high page ranking you have to keep up on your site’s content. Competitors will always be trying to find a way to tweak their sights to attract your customers; and even if they don’t find it, old or out of date content will still drive customers away no matter how high you appear in their search results. 2. Use a Catchy URL: There is no replacement for an attention grabbing, easy to remember URL. Keep yours short, catchy, and to the point, there’s a reason “googling” has become a part of everyday language. 3. Hire a Professional: Not everyone’s a writer, and it shows. Hiring a professional to craft your page gives you the advantage of clear, concise, focused site content that will bring visitors to your website and keep them coming…

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